Strategy is nothing without action
Scaling a company to the next level requires focus, planning, and strategy — you know that already. But, as Robert Burns penned: “the best-laid plans of mice and men often go awry.” Strategy is critical for any business; executing that strategy takes leadership at mission-critical moments when growth and impact are paramount. That experienced leadership in brand building is what I provide to clients — ideas, plans, decisions, KPIs – when they really need to optimize the performance of their outreach.
EXPERIENCED BRAND MARKETING LEADER SEEKING TO MAKE A POSITIVE IMPACT
Fractional CMO
Integrated Marketing Consultant
Creative Innovator & Strategist
Hi, I’m John.
I’m an advertising and marketing strategist currently living in Chicago. I have a proven track record in developing integrated marketing plans that get results. My experience encompasses a cross-section of advertising, media, digital, social, retail, and experiential. Over my career, I’ve been fortunate to work with some amazing brands including McDonald's, Nike, Jeep, and State Farm.
My passion is searching for hidden truths in what, where, and why people buy and “buy into” brands. Once I find those rich insights, it’s all about turning them into thoughtful action. I love to challenge myself, my partners, and my teams to create brand experiences that make a meaningful difference in people's lives, whether big or small. Because once a brand adds real value, it will lead to better results.
