Partner, Executive Group Planning Director 

04.12 - 11.14

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Led team of 10 across multiple accounts, including S.C. Johnson, MillerCoors, Pinnacle Vodka, & American Family Insurance.

 

• Brand strategy development, positioning, and deployment aiding Pinnacle Vodka in becoming 3rd largest vodka by volume.
   

• Led strategy and planning, winning rebranding and repositioning of Miller Lite as the Original light beer.
   

• Strategy lead on American Family Insurance, helping sell Super Bowl idea with winning team QB, Russell Wilson, filmed months in advance.
   

• Led integrated rollout of comms planning approach, Fusion, on S.C. Johnson account, covering key brands: Windex, Scrubbing Bubbles, Pledge, Shout, Kiwi. 

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